Image protection, partnerships and sponsorship for professional athletes
Image rights – An asset to be protected
The image, name and voice of professional athletes are protected by the French Sports Code and sports regulations and may be used for commercial purposes within a regulated framework.
Any use of an athlete’s image must be authorised in writing.
The contract must specify the media, duration and territories of use.
The athlete may receive a fee for the individual use of their image.
The image may not be used for unethical purposes or for purposes unrelated to sporting activities.
The sponsorship contract – Defining mutual commitments
Sponsorship may be financial, material or technical.
The contract must define the obligations of the sponsored party (publications, appearances, wearing of logos), the obligations of the sponsor (payment, supply, logistics), the terms and conditions for termination, suspension and dispute resolution, as well as insurance and liability.
Sports partnership – Enhancing the image without compromising it
Partnerships can go beyond sponsorship: co-creation of content, brand ambassador, participation in events.
It is essential to include a clause for prior approval of content and a limitation of use to avoid overly restrictive or poorly defined commitments.
Our support
In the equestrian sector, professional athletes – riders, jockeys, trainers, drivers and coaches – are increasingly sought after for commercial partnerships, sponsorship campaigns and media collaborations.
These commitments must be legally regulated to protect their image, secure contractual obligations and avoid disputes.
Inscio Avocats assists you in drafting, negotiating and defending your rights ⤵